Top 3 communication challenges faced by Membership organisations
Top 3 communication challenges faced by Membership organisations

Membership organisations exist to serve their members’ needs, to provide support and to foster a sense of community and connection across what can often be a diverse group of members. Post-pandemic, we’ve seen a rapid uptick in acceptance of, and use of technology to provide a sense of connection and community. 


In this article, we’ll look at how Audiri helps with some of the key challenges membership organisations face in maintaining regular, meaningful two-way communication which is targeted to members’ interests and communicates the value delivery of the organisation. 


1. Member engagement & information overload: 

Maintaining consistent and effective communication with members is crucial, as it ensures members can see the value offered by their membership. With today’s busy schedules and overflowing inboxes, it can be challenging to capture and sustain members’ attention – especially if they perceive communications are irrelevant, impersonal or too frequent.  


Additionally, membership organisations often have a wealth of information to share – event updates, policy changes, educational resources, CPD events, industry news to name a few. However, bombarding members with excessive or irrelevant information often has the reverse effect – information overload results in members tuning out, overlooking or even ignoring important updates.


Audiri offers some key features that help member organisations strike that important balance. By offering a single touchpoint for your members, you can consolidate newsletters, social and professional development activities, and updates to deliver targeted, personalised and value-driven membership engagement activities across your member-base. 


By segmenting users into customised groups, updates reach their specific intended audience: membership-wide, critical notices are published universally at the touch of a button, while sub-groups can publish and receive their own personalised notifications, events, group messaging and activities. Even better, administrative controls can be created, so sub-groups are able to self-manage their notifications from within the console, which reduces overarching administrative overload.  


2. Channel simplification: 

With a diverse membership base, its common to see a wide spread of member communication preferences. Most membership organisations solve this by creating multiple channels including email, 2 or 3 social media channels, chat rooms and newsletters. 


The problem with this approach, is that it creates more work, and often results in lower levels of member engagement within each channel. Member organisations spread themselves really thin trying to keep up with so many touchpoints with their members, and the hustle of this activity often means you’re spending more time populating channels and less time actually serving members’ needs.  


The opportunity to simplify and streamline ALL communication to a single touchpoint is a gamechanger – it focuses members’ attention, and streamlines the workload for Membership admin and marketing teams. 


The messaging to your members changes as well – instead of directing them towards multiple channels and hoping that they start to pay attention to some of them, the power of having a single app installed on their phones, which becomes the “home” of your organisation and your member offering is powerful, and simplifies the member onboarding process.  

3. Limited resourcing to apply to technological solutions: 

Member organisations exist to fulfil their membership mission, and this relies upon investing the majority of resources towards advocacy, services, events and value adds for your member base. This often means that funding technical solutions and adopting new technologies and digital platforms can fall to the wayside. 


As a result, Membership organisations fall back on the tried and true “free” platforms like WhatsApp groups, email communications, and closed groups on Facebook to get their message out. The disparate nature of these solutions, and the distraction of other messages competing for members attention can really reduce the ability to reach members with key updates, events, and activities offered by your organisation. This can have a huge impact on member engagement and their perception of your value proposition. 


Audiri offers a custom-branded app solution for a simple annual subscription fee that solves this resourcing crunch and can integrate with your organisations current technology stack, and eliminate the need for API and technical integrations. Member organisations can create their own membership app, customised for their brand, inside the app store, leaving the complexities of app development, maintenance, server and data management to the Audiri technical team. Out of the box, the app offers powerful membership engagement tools including in-built newsletters, notifications for individuals and groups, events that include RSVP capabilities, group messaging and meeting schedulers all seamlessly providing technological infrastructure to consolidate your member engagement activities. 


Take control of your communication and engagement strategy!

Membership organisations have signification challenges in communication and engaging with their members – taking a strategic approach to this, including thoughtful planning and leveraging technology tools like Audiri – can be a gamechanger for your organisation. By consistently evaluating and improving your strategic approach to communication, it’s possible to reduce much of the day-to-day effort and activity out of production of content, and assign it towards member engagement, strengthening of relationships and driving your membership missions forward. 


Interested in learning more about how Audiri can be a gamechanger for your organisation?


Request a demo now!

Connect. Collaborate. Be Heard.


Three key challenges that schools and community organisations face in connecting and informing parents, students and members. And these challenges have a beautiful new streamlined communication solution in Audiri.


Audiri, meaning “To Be Heard”, is focused on streamlining engagement within communities. While SkoolBag and Sportsbag are deeply rooted in school and sporting communities, we are thrilled to relaunch with expanded functionality in 2023.


We have been listening to our clients’ feedback and have seen how communication challenges within communities have changed in recent years. To answer these challenges, we are proud to introduce new technologies and use cases. We have significantly improved usability and visual appeal, and we are working to ensure that the most valued features are available on a single, simple platform.



Here are the features you love:



  • Placing orders and payments at school: Uniforms, Tuckshops! Parents can streamline their apps and make payments within the Audiri app using the MySchoolConnect integration. We can configure these ordering systems directly with your school’s P&C if they manage these programs.
  • Share photos with parents: Save significant office admin staff time and share photos of students at the school more securely using Audiri’s GeoSnapshot Integration.
  • Integrated Newsletter: Audiri includes a template builder and publishing tool for your school newsletter within the console, so you don’t need to pay for an additional newsletter publishing tool.
  • RSVP capabilities for events: The Events module in Audiri includes RSVP capabilities, which supercharge your ability to deliver on-campus events.
  • Set up user groups, so messages are targeted and timely: Bus running late bringing the Grade 5s back from camp? Permission forms due back for that Preppie excursion? Make sure parents aren’t drowning in notifications and see the important stuff for their family, by activating our handy Groups functionality.

And here are new powerful features that are newly available with Audiri.

  • Parent Teacher Interview Scheduler: Streamline the interview booking process. Teachers and administrators can easily manage and schedule interview slots with accuracy and efficiency. Parents can book their preferred time through the app, making it easier than ever to schedule interviews at the touch of a button. It’s a win for teachers and a win for parents!
  • Direct and group messaging: Consolidate your school-to-parent communication by using in-app messaging, which eliminates the need for teachers to send traditional emails that may end up lost in the parent’s inboxes.
  • White Label App: Easily create your own branded app using Audiri’s white label functionality. Set yourself apart from other schools, improve interactions and downloads from the community, all without the complications, cost, and effort of producing your own branded app.


At Audiri, we’re committed to listening to the market and being at the forefront of innovation. We recognize that the education landscape is constantly changing, and we want to ensure that our app remains relevant and useful for our users. Overall, we believe that our rebranding is a reflection of our dedication to providing the best possible product for our users—and ultimately enabling you to be heard within your community. We’re excited to continue to innovate and improve, and we’re grateful for the support of our users along the way.


If you’re not already using Audiri, we invite you to contact our General Manager, Andrew Brodie, and see for yourself how it can benefit your school community.