If you’re considering implementing a Membership App to provide better engagement and service delivery for your member base, you’re no doubt aware of the many benefits it can bring to your member base – the tantalising opportunity to streamline hours and hours of membership communication and administration overhead and providing a simple member onboarding process.
But while you are already convinced of the improved member engagement you’ll achieve, convincing your existing member base is another thing entirely. As with any technology, the membership app will only be successful if you manage the “people” part of the transition plan well.
Changes to existing platforms can sometimes come with challenges – humans are creatures of habit after all, and your members may be quite comfortable digging through their inboxes for your messages, or hoping the Facebook algorithm gods decide to share your group post to their feed. When you announce the change to members, you will need to ensure there is support for the change, and that you have the answers to questions they might be asking.
Let’s explore some of the Membership App benefits that using Audiri can bring, and messages that you can adopt in communicating the change to your members.
1. All important updates in your pocket!
With a membership app like Audiri, you can access every update in one place. Whether its our events and professional development activities, social and networking functions, last-minute notices, membership renewals, you’ll always have the latest updates right at your fingertips.
2. Tailored, relevant updates for YOU
Audiri allows members to subscribe (or you to assign members) to relevant groups – whether that is Boards and Management Committees, Social Committees, Interest or Geographic segments, Advocacy and mentoring programs and so on. This customisation means that members only see the updates relevant to them – no more bombardments of events only available to Life Members, or notices for meetings held 1200km away.
3. Instant chat with other members
Once groups are established, members can freely converse amongst their groups inside the Membership App. Configuration of direct messaging capability is handled centrally, and once a leader or moderator establishes the chat, members can provide support and conversation amongst themselves directly within the app.
4. Plan your activities from the palm of your hand
Make the most of your membership inclusions, and instantly see all of the upcoming activities, events, CPD programs and social programs on offer. RSVP instantly. Even pay for tickets if you need to! Member events are public or invite-only, and showcased in a handy event summary accessed easily from the home screen of the membership app.
5. Ad-free, secure and fully accessible environment
Many member organisations rely on “free” social media platforms using closed groups to engage with members. The problem with these environments is that you’re at the mercy of the platform – they are cluttered environments full of ads and distractions. There’s no guarantee that you’ll see the important updates in your feed, and even less likely that you’ll act on that RSVP to a member function when it disrupts your doom-scrolling.
6. Members are more likely to have a smartphone than Facebook.
Members should not have to join a social platform to keep in touch with your organisation. And although some platforms are widely used, there is no doubt that others are on the wane – As Australia’s most popular social network, Facebook still only reaches 64% of the population. And some platforms are really losing their appeal with constant data scandals and privacy scares. Conversely, Australia has one of the highest smartphone ownership rates in the world – anticipated to reach 87% by 2026.
So why does your organisation need a membership app?
Because it’s the easiest way to stay connected, informed and in-control.
Audiri is a free, secure platform for members to download and subscribe to your updates; and works on both android and iOS devices. It offers a clutter-free environment, and if you choose to self-brand the app, it can be customised to reinforce your membership organisation at every touchpoint. Best of all, you won’t need to invest hours and hours in developing, building and maintaining your own Membership App – we’ve done the hard work for you!
Interested? Book a demo today!